Northern Refrigerated Transportation Adds SmartDrive Video-Based Safety to Technology Suite
DALLAS, February 24, 2021 – Omnitracs, LLC, a leader in SaaS-based fleet management and data analytics solutions and a pioneer in transportation technology, announced that Northern Refrigerated Transportation, Inc. has added the SmartDrive video-based safety program to its in-cab technology suite. Already benefiting from an Omnitracs ELD solution, Northern Refrigerated will continue to expand its technology progression as it moves to the Omnitracs One platform.
During the buying process, Northern Refrigerated spoke with multiple providers of video-based safety solutions. After testing several, the company realized the results did not directly translate into safer drivers or ROI for the fleet. Knowing Northern Refrigerated wanted a solution that truly enabled managers to coach drivers up, not out, the door, veteran safety manager, Jeff Smith, turned to SmartDrive. “The program’s managed service delivers results, without flooding my inbox with alerts, as others had. I feel secure knowing experts are reviewing our videos and only delivering those that need attention.”
Northern Refrigerated Transportation is a full-service refrigerated less than truckload (LTL) carrier servicing from the largest distribution centers to the smallest businesses. In addition, the company services truckload customers, full loads, and point-to-point, with services that include warehousing, lift gate delivery, overnight delivery, cross-docking, re-palletization, and much more. Northern Refrigerated is the largest refrigerated LTL service provider on the West Coast, delivering to more places more often than any other refrigerated LTL carrier based in California.
Like many safety managers, Smith was concerned that his drivers would push back on having a video camera in their cab. “We didn’t receive any pushback,” commented Smith. “The drivers know we have their back if they’re involved in a collision. They feel particularly protected with side cameras that provide evidence of sideswipe.”
Nearly immediately upon installation of the SmartDrive program, Northern Refrigerated saw improvement in its drivers’ following distance. “The impact was incredible,” commented Smith. “The program allows me to see each driver’s scores, coach them, and quickly see the results of our efforts. Reinforcing the program is the service we received. No other company compares. SmartDrive is a valuable tool that helps us get our drivers to the next level of professionalism.”
“We know that fleets have a choice when it comes to video-based safety,” commented Greg Nelson, Chief Commercial Officer, Omnitracs. “We’re delighted that Northern Refrigerated, a satisfied Omnitracs customer, extended its partnership by adding the SmartDrive program. We look forward to working together on a converged solution that meets all of Northern Refrigerated’s compliance and safety needs.”
About Omnitracs, LLC
Omnitracs offers the only complete fleet intelligence software platform. Serving the largest for-hire and private fleets in the transportation and distribution industries, Omnitracs’ best-in-class solutions accelerate business success, improve efficiency, and enhance the driver experience for nearly 15,000 customers who collectively travel 250 million miles per week. Omnitracs pioneered digital transformation in trucking more than 30 years ago, and today offers a one-stop shop for enterprise-grade, data-driven solutions across compliance, telematics, workflow, routing, and video safety. Headquartered in Dallas, Omnitracs serves customers in over 50 countries and employs more than 2,000 people worldwide. For more information, visit www.Omnitracs.com.
858 634 7678
781 820 3767