Thriving through disruption: A new playbook for the tank truck industry

Progress in the trucking and transportation industry starts with the driver. But, truck driver turnover remains high year over year, on average approximately 88% for large carriers and 73% for small carriers in 2018, according to the American Trucking Association. For the industry to modernize and evolve, experienced drivers are a necessity. But many carriers face a revolving door of new hires, and outdated technology is a key factor in trucker dissatisfaction. Especially as the demand for experienced drivers has increased in the wake of COVID-19, it’s time for fleets to more closely examine how modern technology could improve their bottom line from a driver retention perspective. Join Gary Blohm, VP of Partnership Integration at Omnitracs as he shares some of the trends that are increasing driver turnover. Additionally, he will outline why new technology adoptions could retain your drivers and improve the bottom line for fleets.